Ok so then it's tough to compare travel to other vehicles or even same vehicles for that matter. A guy running a backspaced rim will have more wheel travel then a guy on stock backspaced rim even if the shock is the exact same with exact same bumps in the same location because its further away then the stock rim. I understand samcos project for high speed but then travel wasn't really gained, just performance. The fact that he has triple bypass shocks specially tuned for his rig is a plus but no flex or travel factor.
Now I'm confused, well only a bit. What do most people go by? If someone uses a 10in travel shock and use all 10in of it then wheel travel can be, depending on placement of shock, have 16+ in of wheel travel. So when an aftermarket suspension company like rock crawler or evo claim 14in of travel is that at the shock or wheel, it doesn't state on their websites so is it just a norm of how the industry claims travel?