What is this world coming to, first next gen wrangler might be ifs and now this thing. KBB says a fair purchase price of 30k for a nicely equipped trail hawk, seriously. I bet this thing will depreciate faster than you can blink. Might be lucky to get 20k for it after its a year old, and I wouldn't be surprised if its only worth 15k to 10k after two or three years of ownership. No freakin way is this thing worth the price tag. Lots of better options on the market at this price point. But as things go, it is still branded as a JEEP and they do have a cool commercial, so I'm sure it appeals to all the left wing ubarnites.
But hey there is an upside, my daughter will be ready for a car in two years and I'm sure I will be able buy a highly depreciated one for her by then. She loves driving my H2, but would settle for an FJ, but I think the blind spots are pretty bad in the FJ, especially for a teenage girl.