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"Rise And Fall of the Hummer"

Jeepwalker

Well-Known Member
Messages
584
Location
WI
I thought the graphic in this article was a nice visual. I hadn't seen it before (sorry if it was posted before):

https://www.visualcapitalist.com/timeline-the-rise-fall-and-return-of-the-hummer/

Return-of-Hummer-1200px.jpg
 

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Sledder10

Member
Messages
10
Location
Mississippi
This popped up on my Google feed the other day too. Cool graphic. Really takes me back to the days when Hummers were the talk of the town because of the gas situation and whatnot. It's sad what happened to such good concept simply because of the timing. I was really hoping the new 'off-road' craze would convince GM to revive the Hummer brand, but a Hummer model under GMC is better than nothing, I suppose.
I can speculate that if Hummer had started making an H3-esque mid-size vehicle right away back in the 90's alongside the H1 and gotten a good footing in the mid-size off-road/SUV markets, they would have survived the 2000's and now have a long-standing reputation with off-roaders. I can only dream of an Isuzu Trooper or Rodeo based Hummer that had a strong engine, killer looks, nice interior, and lockers. ugh.
But, hindsight is 20/20, and those poor folks in the 90's at AM General had no way of knowing what was coming. I really do hope the Hummer EV succeeds, but unfortunately I see it only as a 'Halo' car that exists just to generate excitement around GM and equate their brands with fun, awesome, cutting-edge, innovative, and electric, and they will overall lose money on it. And in my opinion, battery-electric vehicles are a temporary virtue signal. They will need to start on a hydrogen Hummer if they want it to truly stick around (which I don't think they really do).
 
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3Hummers

Super Moderator
Staff member
Messages
10,186
Location
Central Texas
GM never should have abandoned Hummer. The H4 was going to be a huge hit. Putting a diesel in the H2 would have been a hit and smoothed the way for a move into the EV market. No foresight in the executive halls of GM at the time.
 

H3Hummer

Well-Known Member
Messages
208
Location
LUXEMBOURG in EU
Oh so right, I would immediately get the HX 3 doors that was planed before GM abandoned Hummers, this Hummer I'm sure, could be the best and most sold Hummer ever...3 doors, V6, 35" from stock, 3 lockers ....... 😢😢😢
 

Big2dabank

Well-Known Member
Messages
1,208
Location
Central Florida
Pretty interesting graphic, thanks for sharing. I wonder how many of those pre-orders will actually turn onto purchases. I know several people that have preorders on EV trucks from Tesla, Rivian, Ford, Chevy and Hummer and depending on which one comes first the others will most likely be canceled.
 

f5moab

Mr. Beretta
Messages
1,979
Location
Somewhere in Idaho
It fell, declining sales and the coming GM bankruptcy guaranteed it would fail. H4 was nice but not what was shown to the public at auto shows; however, that was a common factor with a lot of pilot vehicles done by all manufacturers. The model the public was shown was a lot fancier; and would have been a winner. However, GM/Hummer was not going to put that much into a H4. The writing was already on the walls of GM; Hummer, Pontiac and Saturn were going to the same graveyard as Oldsmobile.

H2 did get a Diesel, a newly designed Diesel that, I believe, has never been released, drove one around the suburbs of Detroit. Needless to say, it was never released to the public.

Hummer division has never produced an EV. Hummer was a division of General motors that has been gone for years. GM brought back the Hummer name and placed it under GMC as basically, just another GMC model.

For some, this could have been the real H4....
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I'll return in another three years....MAYBE!
 
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