I am actually subscribed to Daily Driven Exotics on YouTube and saw this video when it came out. To give you guys some context these guys are not from the offroad road world, and know little about the mechanics, engineering, fabrication that comes along with it. They are actually into the Supercar world and the main premise on their channel is to go around saying "ooh" and "ah" at expensive supercars. Its still a good time on the channel, but they seem to know little about the technical side of cars and get all their modifications/servicing done at high dollar premiere auto shops.
They actually did a video about a year ago that was total cringe with a Hyper mall crawler jeep:
https://www.youtube.com/watch?v=Xs41lCF1B-s
They called it an "Its an impressive build" and "You can do anything with this" even though it had no winch, no d rings, 22in wheels on 35s, power coated everything and $15k Sound System.
But yeah these guys are really more focused social media marketing, selling their brand's merchandise, and entertaining their audience who I presume does have some what of a younger age demographic